GlassHouse is a software company that helps home services secure leads within a given geographic location. Businesses select an area on a map and are able to text every resident in that area a message offering a quote for their services.

Target Audience: Contractors, Home Service CEOs, Joe Rogan Podcast Fans

This commercial was created entirely in post-production using Adobe Creative Cloud applications and a subscription to Motion Array.

KPI's for this video ad showed 2x the click through rate, 18% lower CPM than the baseline and 16% lower CPC. This means the client spent less per view, spent less per click, and doubled the number of clicks per view! This is an ongoing project and a new frontier for my business, so stay tuned for the next phase as we fine tune the secret to B2B software advertising.